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Pacesetter
The "Pacesetter" has been in print for nearly 40 years.
This monthly newsletter is specifically designed and delivered to over 15,000 of Aetna Senior Supplemental's insurance brokers. I contribute to conceptualizing the theme for each month's content and lead the art direction for the visual aesthetics to ensure a cohesive and compelling narrative throughout the publication. For the digital version, I create dynamic motion graphics of the cover art, enhancing the newsletter's impact across various digital platforms. Additionally, the content is adapted into a podcast, broadening its reach to a wider audience.
My contribution
Art direction
Template creation
Editorial support
Visual design
Layout
Motion graphics
Storyboard
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